THE RELATIONSHIP BETWEEN INDIVIDUAL AND GROUP CREATIVE BEHAVIORS

Authors

  • Kunio Ikari School of Business Administration, Kobe University Japan

Abstract

The purpose of this study is to examine the relationship between individual and group creative behaviors. Creativity is defined as the interaction among aptitude, process, and environment by which an individual or a group produces a perceptible product that is both novel and useful (Plucker et al. 2004).Group creativity are performed via brainstorming  and group meetings (Reiter-Palmon et al., 2012). Data was collected from 108 Indonesian college students. Individual creative behaviors were measured via the activity checklist developed by Runco et al.(2001). Group creative behaviors were evaluated by the self-reported scale that clearly reflected the process to generate ideas in group activities. Factor analysis found five factor solutions for group creative behaviors. Linear regression analysis found that Runco’s individual creative behaviors exerted the significant influences on four out of five group creative factors, i.e., collaborative, originality, ingenious, and self-confidence. Theoretical and practical implications are considered. Key Words: Individual Creative Behavior, Group Creative Behavior

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How to Cite

Ikari, K. (2014). THE RELATIONSHIP BETWEEN INDIVIDUAL AND GROUP CREATIVE BEHAVIORS. The International Journal of Accounting and Business Society, 22(1). Retrieved from https://ijabs.ub.ac.id/index.php/ijabs/article/view/247