An Evaluation of Store Image Congruity Influences on Loyalty Patronage Behaviour

Authors

  • Osman Osman
  • Muayyad Jabri

Abstract

This study examines the influence ofstore image on loyalty behaviour. A gap analysis of store images was proposed using the provider-users dyad. Five gaps are produced. The influence of each of these gaps has on loyalty behavior was tested. The results were found to he contrary to the previous customer-management dyad studies. While customers" expectations ofa retail store were high, management under-rated their customers“ perceptions on both the expectations and the evaluations.

How to Cite

Osman, O., & Jabri, M. (2013). An Evaluation of Store Image Congruity Influences on Loyalty Patronage Behaviour. The International Journal of Accounting and Business Society, 2(2). Retrieved from https://ijabs.ub.ac.id/index.php/ijabs/article/view/167

Issue

Vol. 2 No. 2 (1994): The International Journal of Accounting and Business Society

Section

Articles

License

The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.