Marketing Adoption Among Small and Medium Scale Malay Entrepreneurs in Peninsular Malaysia

Authors

  • Nik Rahimah Yacob

Abstract

This study exmines the influence of external, internal and organization factors on marketing adoption among small and medium scale Maly entrepreneurs in Peninsular Malaysia. Marketing Adoption was operatio

How to Cite

Yacob, N. R. (2013). Marketing Adoption Among Small and Medium Scale Malay Entrepreneurs in Peninsular Malaysia. The International Journal of Accounting and Business Society, 4(3). Retrieved from https://ijabs.ub.ac.id/index.php/ijabs/article/view/101

Issue

Vol. 4 No. 3 (1996): The International Journal of Accounting and Business Society

Section

Articles