Marketing Adoption Among Small and Medium Scale Malay Entrepreneurs in Peninsular Malaysia

Authors

  • Nik Rahimah Yacob

Abstract

This study exmines the influence of external, internal and organization factors on marketing adoption among small and medium scale Maly entrepreneurs in Peninsular Malaysia. Marketing Adoption was operatio

Issue

Vol. 4 No. 3 (1996): The International Journal of Accounting and Business Society

Section

Articles

License

The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.

 

How to Cite

Marketing Adoption Among Small and Medium Scale Malay Entrepreneurs in Peninsular Malaysia. (2013). The International Journal of Accounting and Business Society, 4(3). https://ijabs.ub.ac.id/index.php/ijabs/article/view/101