THE EFFECT OF PACKAGING, SATISFACTION AND IMAGE ON CUSTOMER LOYALTY OF THE EL RAYHAN COMPANY

Authors

  • Ahmed Khaled El Gammudi University of Brawijaya
  • Ubud Salim University of Brawijaya
  • Ananda Sabil University of Brawijaya

DOI:

https://doi.org/10.21776/ub.ijabs.2016.024.1.01

Abstract

This study is aimed at investigating the effect of packaging, satisfaction, and image on customer loyalty to The El Rayhan Company, Libya. The questionnaires are employed to collect the data. The resultreveals that packaging has a positive effect on customer loyalty. Moreover, satisfaction and image affect directly on customer loyalty. However, the highest effect in this study is the packaging effect on customer loyalty.

Author Biographies

  • Ahmed Khaled El Gammudi, University of Brawijaya
    Ijabsub
  • Ubud Salim, University of Brawijaya
    Ijabsub
  • Ananda Sabil, University of Brawijaya
    Ijabsub

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Published

28-09-2017

How to Cite

THE EFFECT OF PACKAGING, SATISFACTION AND IMAGE ON CUSTOMER LOYALTY OF THE EL RAYHAN COMPANY. (2017). The International Journal of Accounting and Business Society, 24(1), 1-9. https://doi.org/10.21776/ub.ijabs.2016.024.1.01