THE EFFECT OF PACKAGING, SATISFACTION AND IMAGE ON CUSTOMER LOYALTY OF THE EL RAYHAN COMPANY

Authors

  • Ahmed Khaled El Gammudi University of Brawijaya
  • Ubud Salim University of Brawijaya
  • Ananda Sabil University of Brawijaya

DOI:

https://doi.org/10.21776/ub.ijabs.2016.024.1.01

Abstract

This study is aimed at investigating the effect of packaging, satisfaction, and image on customer loyalty to The El Rayhan Company, Libya. The questionnaires are employed to collect the data. The resultreveals that packaging has a positive effect on customer loyalty. Moreover, satisfaction and image affect directly on customer loyalty. However, the highest effect in this study is the packaging effect on customer loyalty.

Author Biographies

Ahmed Khaled El Gammudi, University of Brawijaya

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Ubud Salim, University of Brawijaya

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Ananda Sabil, University of Brawijaya

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Published

2017-09-28

How to Cite

El Gammudi, A. K., Salim, U., & Sabil, A. (2017). THE EFFECT OF PACKAGING, SATISFACTION AND IMAGE ON CUSTOMER LOYALTY OF THE EL RAYHAN COMPANY. The International Journal of Accounting and Business Society, 24(1), 1–9. https://doi.org/10.21776/ub.ijabs.2016.024.1.01

Issue

Vol. 24 No. 1 (2016): The International Journal of Accounting and Business Society

Section

Articles

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The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.